The Riverside Theater Directions & Parking
116 W Wisconsin Ave • Milwaukee, WI 53203
Discounted Parking!
Gimbels Structure
555 N. Plankinton Ave
Milwaukee, WI 53203
$8 weekdays, $11 weekends
Enter on Plankinton Ave. or Michigan Ave.
Interstate Parking and Pabst Theater Group have partnered to offer parking passes near the Riverside Theater.
Important: Parking passes must be purchased in advance of the show date and displayed clearly on your dashboard prior to entering the show. Parking passes are physical tickets that you can either receive in the mail or print out at home.
Each structure or lot is open parking...just pull in, display your pre-purchased parking pass on your dashboard and head right to the show! Parking is available beginning 2 hours prior to the show start time and good for up to 6 hours.
Parking passes must be displayed clearly on your dashboard prior to entering the show. Parking for the Riverside Theater is approximately a 1.5 block walk.
Riverside Theater Parking Passes are valid for the Gimbels structure located at 555 N. Plankinton Ave. on the corner of Plankinton Ave and Michigan Ave. The entrances to this structure are on Plankinton Ave. and Michigan Ave. The entrance clearance is 7' 3".
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Frequently Asked Questions
Find answers to our most frequently asked parking questions!
Directions To The Riverside Theater
From the North
Take the Highland Avenue exit and turn left onto Highland Ave. Follow Highland Ave. east approximately 5 blocks to 6th St. Turn right and take 6th St. south to Wisconsin Ave. Turn left and proceed east on Wisconsin Ave. for 5 blocks. The Riverside Theater is on the corner of Wisconsin and Plankinton Aves.
From the South
Take the Plankinton Avenue exit from the right lane while on the Highrise Bridge. Follow Plankinton Ave. approximately 3 blocks north to Wisconsin Avenue. The Riverside Theater is at the corner of Plankinton and Wisconsin Aves.
From the West
Take I-794 East and take the first exit onto James Lovell St. Take James Lovell St. north 2 blocks and turn right onto Wisconsin Ave. Proceed east on Wisconsin Ave. for approximately six blocks. The Riverside Theater is at the corner of Wisconsin and Plankinton Aves.
Other Way To Get Around
BikeShare
Bublr Bikes now offers bike rental stations in Milwaukee!
The closest stations to The Pabst Theater: Cathedral Square and Red Arrow Park
Taxi & Car Service
Don't feel like driving or parking? Call your favorite Tax/Car Service and see you at the show!