Five More Years of Perks! Pabst Theater Group and Associated Bank Partnership
June 03 / 2026
From packed shows to unforgettable nights out, the partnership between the Pabst Theater Group and Associated Bank has helped shape Milwaukee’s live entertainment experience, and it’s officially locked in for another five years!
As the official bank of the venues you love, they’re bringing a lineup of exclusive perks to cardholders across the city's most iconic stages.
To celebrate the extension, we're kicking things off with a special giveaway for some of the best seats in the house.
Enter to Win the Best Seats in the House
You could score a pair of tickets to one of these incredible upcoming shows at the Riverside Theater.
And these aren’t just any seats, you’ll be sitting in the coveted Associated Bank Green Row Seats.
Located in the front row of the center balcony sections at both the Pabst Theater and the Riverside Theater, these seats are widely considered the best seats in the house. PTG CEO Gary Witt describes the experience best: “Watching a show from these seats is like seeing a giant flatscreen come to life."
Discounts, Upgrades & Perks: Cardholder Benefits
Associated Bank debit and credit cardholders are officially part of the experience. By simply presenting your card at the Pabst Theater, Riverside Theater, Turner Hall Ballroom, Vivarium, and The Fitzgerald, you can unlock a range of exclusive benefits:
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Bar Discount: Save 10% on drinks at venue bars when paying with an Associated Bank debit card
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Merchandise Discount: Save 10% on Pabst Theater Group merchandise in person (artist merch excluded)
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Exclusive Ticket Offers: Get access to presales and special offers for those who opt in as eMembers
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Free Coat Check: Available at the Pabst and Riverside Theaters when available
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Surprise Seat Upgrades: Randomly selected cardholders may be upgraded into the premium Associated Bank Green Row Seats at select shows
A Partnership Rooted in Milwaukee
While the perks are a major win for fans, both Pabst Theater Group and Associated Bank emphasize that the partnership goes deeper than discounts and upgrades, it’s about investing in Milwaukee’s cultural heartbeat.
“There is something incredibly powerful about two ‘born in Wisconsin’ brands coming together with a shared vision,” said Gary Witt, CEO of the Pabst Theater Group. “We are immensely proud to collaborate with a partner that understands the importance of nurturing and growing the soul and identity of Milwaukee through the world-class performances we bring to our stages every night.”
Associated Bank echoed that sentiment, saying “At Associated Bank, we believe the money entrusted to us should help strengthen the communities we serve,” said Bryan Carson, executive vice president and chief product and marketing officer, Associated Bank. “That is why we are proud to continue our relationship with the locally based Pabst Theater Group, whose iconic venues play such an important role in Milwaukee’s culture, economy and entertainment scene. Supporting organizations that bring people together and create lasting impact is core to who we are as a bank. It’s even better when we can pass along savings to our cardholders too with the 10% bar and merchandise discounts.”
Together, this partnership continues to fuel our city's scene, bringing people together for the moments that make live entertainment unforgettable.
Not an Associated Bank member yet? Sign up here: https://www.associatedbank.com/ptg
We’ll see you at the next show!
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